The creative process is based on problem solving and making connections. It begins by analyzing a problem, determining strategies and possible solutions, followed by turning these ideas into reality. The process adheres to five stages; however, individuals may alternate back and forth between the stages. The five stages of the creative process are: preparation, incubation, illumination, evaluation, and verification. The more this process is practiced, the more likely employees are to master this skill set.
Preparation
The first stage in the creative process is the preparation stage. This stage involves gathering background information, and absorbing knowledge from various resources. The consumption of this information will ignite inspiration that will help with accomplishing creative problem solving.
Throughout this stage, goals should be clearly defined in order to ensure focus on what you are solving or creating. It is helpful to gather knowledge and materials in a quiet environment. Preparation is essential prior to any breakthroughs or construction of the work. Do not be afraid to go out of your comfort zone when it comes to new projects- it could be the start of something big!
Incubation
The second stage in the creative process is the incubation stage. This stage is all about experimentation and reviewing of the ideas accumulated from the previous stage. There is no set time frame for the incubation period; it could be days or months. At this point, new connections are starting to be made and ideas are examined from different perspectives, which will help set the stage for the illumination period.
Illumination
The third stage in the creative process is the illumination stage. It is at this stage the breakthrough occurs, which will typically happen while having your mind focused on something else. All of the concepts and information have finally come together to build that big idea that will be increase work productivity. Although the illumination stage is the smallest stage of the five, it is the most significant.
Evaluation
The fourth stage in the creative process is the evaluation stage. Now that the breakthrough has happened, it is time to reflect and evaluate the solution. It is advantageous to use both self-evaluation, and the opinions of your colleagues to determine the quality of your creative thoughts.
Creative individuals are known to do well with this part of the process. There are questions you can ask yourself that will help with your assessment, including:
• What are some changes I can make to this idea?
• Does this solution align with my vision or goal?
• Will this solution benefit my business?
• Has this solution been done before?
Verification
The final stage in the creative process is the verification stage. After considerable review of the solution, the last step is to put the business plan into action and do the work. You must be willing to put in hard work to complete the process in order for it to be successful. This work will require trial and error; however, strong work ethic will ensure it gets completed. After a long journey of undergoing the creative process, it is highly rewarding to see your creative skills flourish.
This post is from December’s topic on Creativity: Thinking Outside the Box, which is also a course on our Executive Mini-MBA program online from Harvard Square.