Webinar on The AI Dividend

What Are Clients Really Asking for in Negotiations?

About the Webinar

Artificial Intelligence is reshaping how clients approach negotiations. But what are they really asking for when they demand faster, cheaper, better solutions?

Watch this thought-provoking recorded session moderated by Eugene B. Kogan, together with a panel of senior KPMG negotiation coaches, as they explore how negotiation dynamics are shifting in the age of AI:

Key Takeaways

👉 Click the play button below to watch the introduction.

👉 Click the play button below to watch the webinar.

Distinguished Panelists

Simon Maple – Chief Negotiator & Managing Director, KPMG
Simon Maple has 30 years of experience in management consulting and law serving private and public clients in every global region and industry. He leads the Negotiation & Coaching group for KPMG, a team of coaches, facilitators, thought leaders and commercial modelers, serving most of the firm’s top accounts. Prior to KPMG he was senior partner for 20 years in the firm he founded, Mapleworks LP, a consultancy specializing in negotiations, pricing, sales, decision making, ethics and culture. Clients included Accenture, where he was on retainer from 2001–2018 and CMI Concord, the Harvard Law School negotiation consultancy, founded by Roger Fisher, co-author of Getting to Yes.

Brennan Folmer – Negotiation Coach & Director, KPMG
Brennan Folmer leads KPMG’s Pursuit Negotiation and Pricing group, bringing over 25 years of management consulting and business experience to KPMG’s Clients & Markets organization. He directs a team of senior negotiation and coaching professionals who support KPMG’s most strategic pursuits, develop innovative pricing strategies, and guide complex negotiations across Advisory, Tax, Audit, and Legal. Brennan’s leadership includes building AI-enabled negotiation tools, designing commercial frameworks, and driving cross-functional collaboration to deliver high-value deal structures. His experience spans multiple industries—including health care, higher education, transportation, manufacturing, and TMT—where he has consistently delivered impactful, sustainable solutions. With a strong foundation in technical expertise and business strategy, Brennan is focused on addressing the opportunities and challenges presented by AI in professional services.

Michal Amzallag – Negotiation Coach & Director, KPMG
Michal Amzallag leads the Account Affiliation service within KPMG’s negotiation and coaching team, supporting partners and account leaders in navigating complex client negotiations and pricing strategies. Trained as a lawyer with a master’s degree in Banking and Finance Law, she brings a strong client delivery background and an acumen for negotiation, developed over years of advising on large, high-stakes deals. Michal’s unique blend of commercial, and client service experience gives her a practical perspective on how to unlock value and build stronger client relationships through negotiation.

Moderator

Eugene B. Kogan – Negotiation Manager, KPMG; Honorary Fellow of Leaders Excellence at Harvard Square
Eugene B. Kogan is Accomplished consultant and advisor with over 15 years of experience advancing strategic growth, steering complex organizational transformations, and enabling successful transactions. Recognized for political acumen as well as expertise in business strategy, negotiation, and governance, with a consistent history of driving stakeholder value and measurable outcomes. Drawing on extensive international expertise, skillfully guides C-Suite leaders through pivotal decisions, enabling impactful partnerships and sustained success. Combines a rich background as a business founder, board member, thought leader & Harvard instructor.