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Webinar by Marketing Guru Philip Kotler

You can now view our recording of the live Leaders Excellence webinar by our honorary fellow and the father of modern marketing, Philip Kotler, on seven topics which are covered in his most recent books:

1. Innovation and Marketing: Never Stop – Winning Through Innovation >>

2. Branding: Brand Activism: From Purpose to Action >>

3. New Developments in Marketing: Marketing 5.0: Technology for Humanity >>

4. Human-Oriented Marketing: H2H Marketing: The Genesis of Human-to-Human Marketing >>

5. Social Media Marketing: Social Media Marketing: A Practitioner Guide >>

6. The Common Good: Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits >>

7. Health Care Marketing: Strategic Marketing For Health Care Organizations >>

In this live Leaders Excellence webinar, marketing guru and and the father of modern marketing Philip Kotler talk about each of his seven books, outlining his wisdom and knowledge on these topics and marketing concepts. He answer questions at the end of the session. It is hosted by the founder and president of Leaders Excellence, Dan Hoeyer, and moderated by William (Bill) Shea, who holds an MBA from Harvard and is the former director of corporate relations and market development for Harvard Business School. You can view our recorded version of the live webinar by clicking on the play button below.

 

Philip Kotler is known as the father of modern marketing and is a true legend in this field. Professor Kotler has published 86 books and over 150 articles in leading journals, several of which have received best-article awards. Kotler’s book “Marketing Management” is the most widely used textbook in marketing around the world. As a professor of Kellogg School of Management at Northwestern University, Kotler has significantly contributed to Kellogg’s success through his many years of research and teaching there. He is the recipient of the most prestigious marketing awards and has been inducted in the Management Hall of Fame. He was the first recipient of the American Marketing Association’s (AMA) “Distinguished Marketing Educator Award” and the Sheth Foundation Medal for “Exceptional Contribution to Marketing Scholarship and Practice.” He has traveled extensively globally advising and lecturing at many companies about how to apply sound economic and marketing science principles to increase competitiveness.

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