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Free Webinar by HBS Professor Frank Cespedes

This Leaders Excellence webinar is by our honorary fellow and Harvard Business School professor Frank Cespedes on his most recent book on “Sales Management That Works: How to Sell in a World that Never Stops Changing” (Harvard Business Review Press, 2021). It is hosted by the founder and president of Leaders Excellence, Dan Hoeyer, and moderated by William (Bill) Shea, who holds an MBA from Harvard and is the former director of corporate relations and market development for Harvard Business School.

In this webinar, HBS professor Frank Cespedes discusses the implications for Hiring, Training, Performance Management, Compensation, the construction and re-construction of Sales Models, and required links between the C-Suite and customer-facing groups in companies. Frank blends both practitioner experience and academic research, and answered questions during this session.

Frank Cespedes teaches at Harvard Business School, and is the author of 6 books as well as articles in Harvard Business Review, California Management Review, Organization Science, The Wall Street Journal, and other publications. He has run a business, served on boards for start-ups and corporations, and consulted to many companies around the world.

 

 

To register and gain access to our recorded version of the live webinar, please complete the form below.

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