A good proposal doesn’t just outline what product or service you would like to create or deliver. It does so in such a way that the reader feels it is the only logical choice. You will explore the proposal writing process including the most common types of proposals.
The online Proposal Writing course will take participants through each step of the proposal writing process, from understanding why they are writing a proposal; to gathering information; to writing and proofreading; through to creating the final, professional product.
Video teaching note on Proposal Writing by Leaders Excellence:
Research has consistently demonstrated that when clear goals are associated with learning that the learning occurs more easily and rapidly. With that in mind, let’s review our goals for this course.
By the end of this online course, you will be able to:
This online course on Proposal Writing are completed via our easy-to-use, cloud-based learning management system. It consist of an introductory video, 12 online modules, an eBook and quick reference sheet. You can complete the course successfully without using the eBooks or quick reference sheets. If you decide to read the eBook, you should expect to use more than the designated time for the course. You can log in to the learning management system from anywhere, making learning self-directed and available 24/7 using any computer or smartphone. The Proposal Writing course is part of the Leaders Excellence Professional Certificate℠ programs.
English doesn’t have to be your first language in order to complete the course on Proposal Writing. However, you must understand English in order to complete the coursework. If English is not your first language, you should expect to take more than the designated time to complete this online course.
Think of a proposal that you have been assigned, whether it is just an idea, an excerpt, or a complete proposal.
Proposals are a very unique type of business document. In this chapter, we will explore the proposal writing process, as well as the most common types of proposals. Note that we only provide an overview of the four major types; there are many variations on these types, as well as more specialized categories.
What is a Proposal?
A proposal is primarily a sales pitch for a product or service that your company offers. It outlines a problem or opportunity that the client has and presents a product or service as a solution.
Proposals can be directed externally (to another organization) or internally (for example, to senior management, in order to gain support for a project or idea). In this book, we will focus on external proposals, but the principles can also be applied to internal proposals.
Proposals can also be solicited or unsolicited. Solicited proposals are written in response to a Request for Proposal (RFP) or Invitation for Proposal (IFP). Unsolicited proposals are those that the organization sends on its own in an attempt to gain new business.